CategoryMobile Marketing

How To Make Mobile Marketing Work For Your Advantage

Smartphones are everywhere! It seems like everyone has a smartphone and uses it for just about anything you can imagine. They can do so much more than make calls, send text messages and surf the Internet and mobile marketing can help you take advantage of that. While this technique is fairly new, it is quickly becoming quite popular and proving to be very successful. To learn how you can make mobile marketing work for you, read the following article.

One of the first things you should do is get information from your customers. Whether you will be sending out text messages or emails, you will need to get this personal information before you can start sending out your messages or ads. You will find that some people are quite trusting and will easily hand over whatever you ask of them. On the contrary, you will find that some people guard their personal information with their life and it will take quite a bit of coaxing to get it out of them. Many of these people, though, can be swayed with a free item, free trial or sample or a nice discount. You may think one number or one email address isn’t that important, but that is not true, you want all the information you can get.

While it is important for you to gather personal information, you have to make sure that this information is secure. Do what you need to do to assure that email addresses or phone numbers are not used for any other method than sending out messages from your mobile media campaign. Selling or sharing information will not be appreciated and you will quickly lose trust with your subscribers should you do so.

Another aspect to mobile marketing is sending out messages or ads. What you send, when you send and how you send out information is quite important. There are a few things that you need to keep in mind when designing and sending out your content.

1. Images
Since you are sending out information to smartphones, the pictures and videos need to be kept to a bare minimum. Many people have cell phones with data limits and sending these types of files can quickly send them over their plan. Also, they may load slowly on some smartphones and leave the subscriber frustrated.

2. Content
The content you send out is important. Since you are sending out information on a device that is so near and dear to your subscribers, you should take this into consideration. Anything you send out should be quite useful to your customers. You should also make sure that the wording you use is short and goes straight to the point. You do not want to send out long and drawn out messages.

3. Timing
When you send out information is important, too. You should know your subscriber and send out messages at times most of them will be receptive. Sending out information at odd hours will cause your message to be ignored, deleted or cause your subscriber to opt-out. You also need to pay attention to the timing if you are sending out a message for a sale or special deal. Do not send out the information too early or your subscribers might forget. You might want to send it out a week or so ahead of time and then again a day before or the day of the event as a reminder.

Reaching out and communicating with consumers on their smartphones is a smart way to market yourself. Use the tips shared here and you will find success with mobile marketing.


Mobile Marketing: How To Make It Work For You

People are using their mobile phones in today’s time for just about everything communication related. They use them to make calls, text message, check social media networks, surf the Internet and so much more. When you make the choice to use mobile media marketing as part of your marketing campaign you can really reach out and promote what you have to offer. Use the tips shared in the following article to make the most of your mobile marketing campaign.

First, ask customers and those interested in your business to sign up for your mobile marketing campaign. Will you be sending out text messages? Or is email your choice? Depending on what you choose, you will need to get the proper information. You’ll likely find that many people will give you their information, but a lot of people do not like to share such personal information. The good thing is, you can usually coax this information out of quite a few people. By offering a free product, a sample or trial or a nice discount, you can usually get quite a few people to hand their information over.

When getting information from your new subscribers, assure them that you will respect their privacy. Do not sell their information or share it with anyone. Also, be sure you only use the information they share with you for the purposes you have laid out in front of them.

Next, you should start designing your ads or messages. It is important that anything you create to send out should be optimized for cell phones. Also, be sure that it will show up on a variety of different platforms. With so many different smart phone companies, there are quite a few different platforms. You also need to use very few pictures or videos. These take up a lot of data and can be slow to load for your subscribers. Since the use of images should be limited, you will have to be powerful with your words. The words you choose are quite important. They need to be straight and to the point. Try not to be too wordy. It is also good if you do not use text speak. Many people do not understand it and some people even find it offensive. Use normal language and make sure your words are meaningful.

What you send out is very important. People get a lot of different information on their cell phones and you want yours to be unique. Chances are, you also want it to get the attention it deserves. By making your content relevant, interesting and unique, you can get the most bang for your buck. Be sure everything you send is useful to a majority of your subscribers. Are you having a sale coming up? Did you get a new shipment of a hard to find item?

Using mobile marketing is a great way to reach out to your customers in a whole new and technologically advanced way. Use the tips here and you can find success with your mobile marketing efforts.


Mobile Marketing Advice For Newbies

The world is changing all of the time and many people are relying more on technology now than ever before. It is not an easy task to find someone that has never owned a mobile phone, and anyone that is marketing a business should take advantage of that. The tips below will give you a good idea of what the dos and don’ts are.

One thing you need to do is to make sure that your content can be read by people that have all types of phones. While a lot of people are jumping on the Android bandwagon, there are many people that have phones that are not as savvy. You want to be able to reach that audience as well.

Do not send long messages or it is likely they will not get read. People these days believe in instant gratification. If they are genuinely interested in reading what you have to say, but it is taking forever, they may not end up finishing it at all. It is best to keep things brief and direct.

Make sure that you identify your brand in your mobile marketing materials. The last thing you want is to have a great campaign and no one has any idea who you are. You should have a well-defined logo or slogan and it should be included in all of the marketing messages you send out.

Do not abbreviate when you are sending out marketing texts. It may be easy to shorten words in order to get more into each message, but the truth is that it will make you look less than professional. If you must, send a separate message out a bit later to make sure everything is clear. You cannot expect to be taken seriously if people can barely understand the content of the messages you are sending out.

Avoid sending messages at odd hours. This is a little tricky because all of your customers may not live in the same time zone. It is a good idea to send messages after 12 p.m. EST. This is a good idea because it will be at least 9 a.m. everywhere else in the U.S. You will lose customers if you are interrupting people at hours when most of the world is sound asleep.

Never send someone mobile marketing materials unless the recipient has given their express permission. If you plan on using someone’s mobile phone number to send them messages, specify that when you ask for it. People that get random texts from companies do not appreciate them and they may stop doing any type of business with you.

You have the ability to use mobile marketing to dramatically boost your business. If you do things the wrong way, it can have the total opposite effect. The tips here should give you a very good idea of what you should do and what you shouldn’t. Use this advice wisely and you can look forward to your business doing much better than it has in a while.


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