Smartphones are everywhere! It seems like everyone has a smartphone and uses it for just about anything you can imagine. They can do so much more than make calls, send text messages and surf the Internet and mobile marketing can help you take advantage of that. While this technique is fairly new, it is quickly becoming quite popular and proving to be very successful. To learn how you can make mobile marketing work for you, read the following article.
One of the first things you should do is get information from your customers. Whether you will be sending out text messages or emails, you will need to get this personal information before you can start sending out your messages or ads. You will find that some people are quite trusting and will easily hand over whatever you ask of them. On the contrary, you will find that some people guard their personal information with their life and it will take quite a bit of coaxing to get it out of them. Many of these people, though, can be swayed with a free item, free trial or sample or a nice discount. You may think one number or one email address isn’t that important, but that is not true, you want all the information you can get.
While it is important for you to gather personal information, you have to make sure that this information is secure. Do what you need to do to assure that email addresses or phone numbers are not used for any other method than sending out messages from your mobile media campaign. Selling or sharing information will not be appreciated and you will quickly lose trust with your subscribers should you do so.
Another aspect to mobile marketing is sending out messages or ads. What you send, when you send and how you send out information is quite important. There are a few things that you need to keep in mind when designing and sending out your content.
Since you are sending out information to smartphones, the pictures and videos need to be kept to a bare minimum. Many people have cell phones with data limits and sending these types of files can quickly send them over their plan. Also, they may load slowly on some smartphones and leave the subscriber frustrated.
The content you send out is important. Since you are sending out information on a device that is so near and dear to your subscribers, you should take this into consideration. Anything you send out should be quite useful to your customers. You should also make sure that the wording you use is short and goes straight to the point. You do not want to send out long and drawn out messages.
When you send out information is important, too. You should know your subscriber and send out messages at times most of them will be receptive. Sending out information at odd hours will cause your message to be ignored, deleted or cause your subscriber to opt-out. You also need to pay attention to the timing if you are sending out a message for a sale or special deal. Do not send out the information too early or your subscribers might forget. You might want to send it out a week or so ahead of time and then again a day before or the day of the event as a reminder.
Reaching out and communicating with consumers on their smartphones is a smart way to market yourself. Use the tips shared here and you will find success with mobile marketing.