The world is changing all of the time and many people are relying more on technology now than ever before. It is not an easy task to find someone that has never owned a mobile phone, and anyone that is marketing a business should take advantage of that. The tips below will give you a good idea of what the dos and don’ts are.
One thing you need to do is to make sure that your content can be read by people that have all types of phones. While a lot of people are jumping on the Android bandwagon, there are many people that have phones that are not as savvy. You want to be able to reach that audience as well.
Do not send long messages or it is likely they will not get read. People these days believe in instant gratification. If they are genuinely interested in reading what you have to say, but it is taking forever, they may not end up finishing it at all. It is best to keep things brief and direct.
Make sure that you identify your brand in your mobile marketing materials. The last thing you want is to have a great campaign and no one has any idea who you are. You should have a well-defined logo or slogan and it should be included in all of the marketing messages you send out.
Do not abbreviate when you are sending out marketing texts. It may be easy to shorten words in order to get more into each message, but the truth is that it will make you look less than professional. If you must, send a separate message out a bit later to make sure everything is clear. You cannot expect to be taken seriously if people can barely understand the content of the messages you are sending out.
Avoid sending messages at odd hours. This is a little tricky because all of your customers may not live in the same time zone. It is a good idea to send messages after 12 p.m. EST. This is a good idea because it will be at least 9 a.m. everywhere else in the U.S. You will lose customers if you are interrupting people at hours when most of the world is sound asleep.
Never send someone mobile marketing materials unless the recipient has given their express permission. If you plan on using someone’s mobile phone number to send them messages, specify that when you ask for it. People that get random texts from companies do not appreciate them and they may stop doing any type of business with you.
You have the ability to use mobile marketing to dramatically boost your business. If you do things the wrong way, it can have the total opposite effect. The tips here should give you a very good idea of what you should do and what you shouldn’t. Use this advice wisely and you can look forward to your business doing much better than it has in a while.